Venturing Into Uncharted Waters: How to Innovate and Embrace Risk to Ensure Your Association Thrives in the Future

Facilitated by Sheri Jacobs, FASAE, CAE, President & CEO, Avenue M Group
September 19
September 26
October 3
2:00 - 3:00 pm ET | 1:00 - 2:00 pm CT | 11:00 am - 12:00 pm PT)

Whether you're a seasoned association professional or new to the field, this webinar series will inspire you to embrace innovation, take calculated risks, and achieve the membership growth your association deserves. Don't miss this opportunity to learn from one of the association community's most dynamic and insightful leaders.

register for the 3-part webinar series

Join Sheri Jacobs, FASAE, CAE, an award-winning professional wildlife photographer and pioneering thought leader in the association community, in this three-part series as she shares her images and her insights on embracing risk and fostering innovation. Drawing from her remarkable adventures across all seven continents, Sheri will reveal the crucial lessons she learned throughout her career and provide specific association examples that will help you and your organization innovate and thrive. Attendees will receive a free, signed copy of Sheri's new book, Venturing Into Uncharted Waters! Books will be shipped after September 1 to the mailing address provided during registration. 

Registration: $199 for this three-part series

CAE Hours: 1 CAE credit per session, for a total of 3 CAE credit for the full program

Session 1: Membership Recruitment Reimagined - September 19, 2024
2:00 - 3:00 pm ET | 11:00 am - 12:00 pm PT
During the first of three sessions, Sheri will guide you through a transformative process of reframing your approach to identifying and communicating your value proposition. With increased competition and a rapidly changing environment, it’s essential to provide members with something they will value and to do so, you need to think and act differently. And that takes risks.  

• Learn how to create a new member recruitment campaign by unleashing your creativity and generating fresh ideas to acquire new members.
• Develop a Member Value Canvas (MVC) that connects the dots between your members' problems/challenges and your organization's benefits.

Session 2: Transforming Member Engagement - September 26, 2024
2:00 - 3:00 pm ET | 11:00 am - 12:00 pm PT
This session will incorporate fresh new perspectives on how to better utilize existing programs, products, and services, as well as how to develop new initiatives that engage and cement member loyalty, all while fostering a culture of creativity and bold experimentation.

• Learn grassroots outreach methods for onboarding new members.
• How to leverage social media channels using engaging content.
• Develop an ongoing engagement program for new and retiring members.

Session 3: Embracing Risk and Innovation to Create More Value - October 3, 2024
2:00 - 3:00 pm ET | 11:00 am - 12:00 pm PT
By reframing risk as an essential component of progress and learning from failures along the way, you'll gain the tools needed to steer your organization through change with grace and assurance. Join us to unlock the power of innovative thinking and ensure your association remains relevant and thrives well into the future.

• Learn how to fearlessly navigate the process for developing offerings to increase member value.
• Discover how to generate 100 new ideas for growth opportunities, assess the viability of current offerings, and make confident decisions about your association's offerings. 

About Sheri Jacobs, FASAE, CAE
Long before Sheri founded Avenue
M Group, she questioned why so many associations spent their time (and money) pushing information out to its members rather than taking the time to understand and engage them. Over time, she thought, the lack of engagement could impact member recruitment
 and retention. She vividly remembers working on a direct mail campaign during the day and, that evening, moving a stack of promotional mailings from her mailbox to the garbage bin under her kitchen counter. It was in this moment that she realized
 how essential it was for associations to create a two-way street (or Avenue) between their organizations and their members (M) if they wanted to remain relevant in the future.

Consent for Use of Photographic Images
Registration and attendance at, or participation in, GSAE meetings and other activities constitutes an agreement by the registrant to GSAE’s use and distribution (now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.

register for the 3-part webinar series