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Webinar: Craft Exceptional Member Experiences: Turning Engagement into Renewals, Referrals, and Revenue
Wednesday, May 27, 2026, 1:30 PM - 2:30 PM EDT
Category: Webinars

Webinar: Craft Exceptional Member Experiences: Turning Engagement into Renewals, Referrals, and Revenue 

Published by Associations North

Register Here

What You Will Learn:

  • Use the Member Experience Chain of Value to connect member experience work to retention and revenue outcomes
  • Identify the member behaviors that matter most (renewal, event attendance, referrals, self-service) and how to measure impact
  • Learn a repeatable method to uncover the emotions that drive member behaviors using existing surveys + member interviews
  • Define one Emotional North Star and pick specific operational actions that create it 

Presenter: Jim Tincher
As the nation's leading authority on B2B customer experience (CX), Jim Tincher stands as a visionary at the forefront of shaping its future. Jim’s lifelong passion for CX led him to found his customer experience consultancy, Heart of the Customer (HoC), in 2013, and his insights continue to empower businesses in fostering more loyal and profitable customer relationships.

$45 for Member

$75 for Non-members

Please note, the CAE Commission has announced a new CAE Registered Provider Program. At this time, this course may not be pre-approved for CAE credit, although the sponsoring organization will request it. GSAE believes it qualifies for credit for your qualification to sit for the exam or CAE renewal under Domain 6: Member and Stakeholder Engagement. In accordance with Commission requirements, the provider will maintain an attendance roster for 5 years.