GSAE quarterly Luncheon - July 22, 2026

Digging for Truth: Uncovering the Drivers of Membership & Retention

Uncover the answers to the questions that have challenged membership managers and association leaders for decades: “Why do members join and why do they stay?” This session offers a dynamic blend of peer insights, academic perspectives and practical tools to help you conduct impactful research within your own association. Together, we’ll explore tried-and-true research methodologies, as well as budget-friendly strategies to gain a deeper understanding of member motivations. Equip yourself with the knowledge to make data-driven decisions that strengthen both recruitment and retention efforts in your organization.

Key Learning Takeaways:

• Analyze Membership Drivers: Gain a deeper understanding of the key motivators behind membership decisions, using insights from both peer associations and academic research.
• Implement Research Tools: Learn practical, cost-effective research tools and methodologies to gather valuable data on member needs, satisfaction, and retention within your organization.
• Apply Findings to Improve Engagement: Develop strategies to apply research insights to enhance member engagement, tailor benefits, and improve both recruitment and retention efforts.

Meet the Speaker

Pete Zimek, CAE CEO, Novi AMS

Pete Zimek, CAE, is the founder and CEO of Novi AMS, the top-rated association management software on ReviewMyAMS.com. Voluntold by an association board during a strategic planning session in 2015, Pete set out to build a platform that functions like associations do, reflecting their real-world needs and supported by a team of association experts. A graduate of the University of Florida and six-time Gator100 recipient, Pete also once owned two Ben & Jerry’s stores, despite being allergic to milk.

Register Here

Cost
GSAE Member - $59 ($69 after July 16)
Guests - $79 ($89 after July16)

Schedule
10:30 am - 11:30 am: GSAE Member Orientation - join GSAE leadership to learn about all things GSAE
11:30 am - 12:00 pm: Networking Reception
12:00 pm - 1:30 pm: Luncheon
1:30 pm: Host Property Tour

Room block available from our wonderful host Hilton Atlanta/Marietta Hotel & Conference Center for $159 + taxes. Reserve room here. Cut-off date is July 10, 2026.

thank you to our host: hilton atlanta | marietta Hotel & conference center

thank you to our sponsor: available

thank you to our annual av partner: oav, orchestrated audiovisual & production services

Luncheon Menu coming soon

*Only registration-noted dietary restrictions can be accommodated. You'll receive a card to hand your server in your name tag.

***Please note, the Commission has announced a new CAE Registered Provider Program. This course will be submitted for pre-approval for CAE credit.  

GSAE is a CAE Registered Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. As a CAE Registered Provider educational program related to the CAE exam content outline, this program will be submitted for pre-approved of .75 credit toward your CAE application or renewal of professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs. 

Consent for Use of Photographic Images
Registration and attendance at, or participation in, GSAE meetings and other activities constitutes an agreement by the registrant to GSAE’s use and distribution (now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.

Cancellation Policy
Your cancellation request must have been made in writing and received by GSAE at least 4 working days prior to date of event via e-mail ([email protected]). Replacement registrants are welcome. Refunds will only be given in cases where the above guidelines are followed. If you do not attend the luncheon and do not cancel your registration or submit a replacement, you will be billed after the meeting.