how to Validate Your Market for Educational Products

Published by Georgia Society of Association Executives

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What You Will Learn

• Establish the elements of a valid market assessment
• Identify three stages and paths for conducting market assessments
• Provide examples of specific tools and practices to use within the three-stage/path framework

Jeff Cobb
Jeff Cobb is a co-founder of Tagoras (https://www.tagoras.com), co-host of the weekly Leading Learning Podcast (https://www.leadinglearning.com), and author of multiple books, including Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market. 

Josh Goldman, MA, CAE, CTA
Josh Goldman, CAE, director of consulting services at Tagoras, is a learning business professional with over 20 years of experience in maximizing the value associations and other organizations provide to their markets.