How to Improve Your Association’s Sponsorship Program… During the Pandemic

Published by Associations North and Georgia Society of Association Executives

Register Here

Presenter: Bruce Rosenthal
Bruce Rosenthal has advanced corporate partnership programs for 20+ years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster sustainability. He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization. Previously, as VP of Corporate Partnerships for a national association, Rosenthal directed a successful corporate partnership program. He applied ideas, techniques, and strategies from extensive consultation with IEG, at that time the preeminent partnership consulting firm. He innovated the program by revising the positioning, benefits, packaging, collateral, etc. to keep pace with changes in the economy and the marketplace. Rosenthal does presentations at national and state conferences, and on webinars – in addition to writing articles and blog posts. Rosenthal understands the “ins and outs” of association structures, governance, and programs.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.