Key Interests-Based Advocacy: Simple Steps to Strategic Targeting

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Mass email campaigns and one-size-fits-all grassroots efforts rarely lead to policy success. Lawmakers at any level, from the state legislatures to local county and city officials, are rarely persuaded by the same issue, opinion, or advocacy tactic. It’s imperative to go beyond simple storytelling and frame both the tactic deployed and the personal story shared according to the individual target. Effective Key Interests-Based Advocacy Campaigns are strategic, targeting lawmakers with tactics while presenting the ask and story shared according to each official they seek to influence.

Presenter: David Lusk, the Founder of Key Advocacy, has earned a national reputation in developing nationwide, affiliated grassroots efforts and key contact engagement programs for associations, nonprofits and corporations.

Cost:
$45 for Members
$75 for Non-members

Credit has been approved with the American Society of Association Executives for 1.0 CAE credit.