Every member of your organization joined from an engaged, passionate place. During their first event, they were excited and intrigued. However, with such demanding roles in their workplaces, it's understandable that their association membership would take a back seat. It can be easy for them to rationalize skipping networking events or educational sessions because of the demands of their daily life. How can we re-engage our members and impassion our members? In this session, you will learn practical tools to positively impact your members by reigniting their passion and re-engage their commitment. You will walk away with techniques to help them look beyond what your organization 'is' and what your organization 'does' to reveal what your professional organization truly MEANS to them and their professional success.